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 Japanese Yokohama Builds Business BRIC-by-BRIC

August 13, 2007
Yokohama Rubber Co Ltd says it is strengthening its operations in Brazil, Russia, India and China, otherwise known as the BRIC countries. Earlier this month, Yokohama launched Yokohama India, its Indian subsidiary, with ceremonies in New Delhi.

"In the past, Yokohama Rubber has marketed passenger car tires in India through its Singaporean tire distributor," say company officials.

"From now on, however, the company will carry out gradual transition to sales activities based on its independent strategy."

In addition, Yokohama has established five manufacturing and sales companies (two tire companies and three non-tire product companies) throughout the BRIC region.